I watched the documentary Art and Copy I really liked it. It gave me some incite into the advertisement business. Some points I took away were that designers and advertisers are very powerful people, pretty much 4 companies control most of the advertisement we see, there fore we see what they want us to see, and consume what they want us to consume. A powerful enough add can take a nobody and turn them into a somebody in a matter of hours. For example Tommy Hilfiger was no one before a risky add campaign basically saying that he is the next big designer. The risk paid off and he basically became an overnight success. Anyway there are tons of things I took away from this film but the one quote that stuck with me was, "advertisement is like air and water it is just around us." When I heard that I immediately thought of the quote I blogged about last week, "Helvetica is like air it is just there." These quotes just made me think about all the time spent into making advertisements and design eye catching and attractive. I don't know how to put what I am saying into words yet but its something like there is this contrast between consumers noticing advertisement and just tuning it out. There is a connection with advertisement and media and the natural elements. Is advertisement and media becoming a natural element to us? Will it continue to be integrated so much into our society that we consider it a natural element? We rely on it so much for communication, could it become some kind of life source? Will we eventually not know how to communicate without it? I think this could be an interesting topic to explore for thesis. I am just going to write down my train of thought for my own use:
Helvetica: "Helvetica is like air it is just there."
Art&Copy: "Advertisement is like air and water it is just around us."
earth, water, air, fire, media
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