"We're looking for homes to turn into billboards. In exchange, we'll pay your
mortgage every month for as long as your house remains painted"
This advertising stunt blurs the line between public and private. The fact that someone came up with this idea and actually thinks it is ok shows our numbness to the inundated nature of advertising in our culture. Its sad that this company claims they were inspired to do this to help people in our bad economy. If they have enough money why not just pay their mortgages out the goodness of their heart instead of using the private home of others for their own profit and economic gain.
*Tattoo must be permanent and provided by a professional third-party tattoo artist operating in accordance with applicable laws. Multiple tattoos does not entitle the consumer to more than one 20% discount. Not valid on bulk buys. Offer valid only in Marc Ecko Cut & Sew and Ecko Unltd. store locations in the United States and Puerto Rico. Open only to individuals 18 years of age or older. Employees are not eligible to participate in this promotion. See store manager for details. Other restrictions may apply.
I think the Huffington Post says it best for this one, "Lesson to be learned here: even if you go so far as to literally brand yourself, you'll spend the rest of your days buying $29.50 hoodies for $23.60 to cover up that bad decision on your arm." This shows how people truly identify themselves with brands. The images and messages sent in ad campaigns shape and mold the identity of the consumer. Advertisers should be acting responsibly with the consumer and viewer in mind when creating ad campaigns. Advertisements are in a way role models for the consumer they idolize the lifestyles portrayed in these ads. Imagine if we didn't have advertising to idolize, how would that effect society? Would it make us more self assured about our own identity's not feeling like we have to live up to the ideals portrayed in advertisements?
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